DIGITAL IDENTITY SYSTEMS. FOR ARTISTS FOUNDERS & PUBLIC FIGURES
DIGITAL IDENTITY SYSTEMS. FOR ARTISTS FOUNDERS & PUBLIC FIGURES
DIGITAL IDENTITY SYSTEMS. FOR ARTISTS FOUNDERS & PUBLIC FIGURES
01
( Identity Page )
Everything a person needs
to be present online.
Everything a person needs
to be present online.
One link that meets every request at your actual scale.
One link that meets every request at your actual scale.
01
( Identity Page )
02 / PRINCIPLES
Identity Page
Who you are, what you’ve done, how to reach you. Built at once.
Identity Page
Who you are, what you’ve done, how to reach you. Built at once.
Strategy
What this is aimed at, who it has to convince and what it should open up next. Delivered as a document — the map, and the steps that follow from it.
Strategy
What this is aimed at, who it has to convince and what it should open up next. Delivered as a document — the map, and the steps that follow from it.
Positioning
Who this is for. Where it belongs. What it holds. Four to six sessions, until the line is clear enough to build on.
Positioning
Who this is for. Where it belongs. What it holds. Four to six sessions, until the line is clear enough to build on.
Photography
Shot in Berlin, or directed from existing material. One eye across all of it.
Photography
Shot in Berlin, or directed from existing material. One eye across all of it.
Words
A statement, a bio, the words on the page, dates and contacts. How you are read in words, decided and written in one tone of voice.
Words
A statement, a bio, the words on the page, dates and contacts. How you are read in words, decided and written in one tone of voice.
Design & Build
The page itself — animated, designed, built and published on your domain. One link, ready for anyone who asks.
Design & Build
The page itself — animated, designed, built and published on your domain. One link, ready for anyone who asks.
Instagram Interface
Grid architecture, templates and rules for what goes where. So the profile and the page read as one person.
Instagram Interface
Grid architecture, templates and rules for what goes where. So the profile and the page read as one person.
Identity Page
Who you are, what you’ve done, how to reach you. Built at once.
Positioning
Who this is for. Where it belongs. What it holds. Four to six sessions, until the line is clear enough to build on.
Strategy
What this is aimed at, who it has to convince and what it should open up next. Delivered as a document — the map, and the steps that follow from it.
Photography
A statement, a bio, the words on the page, dates and contacts. How you are read in words, decided and written in one tone of voice.
Words
A statement, a bio, the words on the page, dates and contacts. How you are read in words, decided and written in one tone of voice.
Design & Build
The page itself — animated, designed, built and published on your domain. One link, ready for anyone who asks.
02
( Approach )
02
( Approach )
Identity Page
Who you are, what you’ve done, how to reach you. Built at once.
Positioning
Who this is for. Where it belongs. What it holds. Four to six sessions, until the line is clear enough to build on.
Strategy
What this is aimed at, who it has to convince and what it should open up next. Delivered as a document — the map, and the steps that follow from it.
Photography
Shot in Berlin, or directed from existing material. One eye across all of it.
Words
A statement, a bio, the words on the page, dates and contacts. How you are read in words, decided and written in one tone of voice.
Design & Build
The page itself — animated, designed, built and published on your domain. One link, ready for anyone who asks.
Instagram Interface
Grid architecture, templates and rules for what goes where. So the profile and the page read as one person.
The person comes before the asset. Positioning is decided before anything is designed. Strategy and visual direction are one process. The system holds after the work ends.
The person comes before the asset. Positioning is decided before anything is designed. Strategy and visual direction are one process.
HOW IT WORKS
03
( Phases )
Clarity
A precise positioning that removes the gap between who you are and how you appear.
Strategy
Where you appear, in what order, and why. One centre, and platforms that feed it.
Manifest
A visual system: interface, images, and the rules behind them. Made in one pass.
Sustain
The system holds when new material arrives — and you know where it goes.
03
( Phases )
03
( Phases )
HOW IT WORKS
HOW IT WORKS
The artist comes before the asset. Positioning is decided before anything is designed. Strategy and visual direction are one process. The system holds after the work ends.
Clarity becomes positioning. Coherence becomes authentic presence. Structure becomes the authority others see.
02
( Method )
04
( Method )
Clarity becomes positioning. Coherence becomes authentic presence. Structure becomes the authority others see.
04
04
( THRESHOLD )
( THRESHOLD )
05
( Process )
(01)
Enquiry
A short form. An answer within two days: fit, scope and price.
Enquiry
A short form. An answer within two days: fit, scope and price.
(02)
Sessions
We go through material, history and intent until the positioning is settled. Nothing gets designed before that line is clear.
Sessions
We go through material, history and intent until the positioning is settled. Nothing gets designed before that line is clear.
(03)
Delivery
You receive the page, the files and the rules that hold them together. Everything named, every format the platforms ask for.
Delivery
You receive the page, the files and the rules that hold them together. Everything named, every format the platforms ask for.